Program Overview

The Seal of Approval program was developed to assist downtown event organizers with value-in-kind and financial support from the Red Deer Downtown Business Association (DBA). The goal of the program is to encourage organizations other than the DBA to host events downtown so we can use our resources to support a greater number of events and programs than we would be able to as the sole organizer. Applicants may apply anytime, however it is generally best to apply a year in advance if applying for funding due to budgeting timelines.

Eligibility

To receive a Seal of Approval, an event must meet the following criteria:

• Have a downtown location
• Abide by DBA bylaws
• Encourage people to come downtown
• Encourage local business engagement
• Have an emergency plan
• Provide event insurance
• Be non-political in nature
• Provide recognition to the DBA for the support
• Have a long term action plan to move away from DBA support
• A strong leader or committee that demonstrates the willingness and ability to execute a successful event
• Have a succession plan
• Enter into a Letter of Understanding with the DBA that outlines the roles of each party
• Complete a Post Event Report (The specifics required for this will be outlined in your Letter of Understanding)

Application Bonus Points

Events that meet the following criteria have a higher likelihood of receiving DBA support through the Seal of Approval program:

• Outdoor events
• Winter events
• Free events that the public can attend
• Events that show strong sponsor support

Benefits of the Program

Successful applicants are able to access the following types of support from the DBA:

• Brand name recognition –A Seal of Approval is a recognized symbol of support from the DBA, a recognized and respected organization within the community with a proven history of successful event hosting.
• Social media marketing
• Radio advertising
• DBA member advertising
• Assistance with permit applications
• Assistance with grant applications
• Assistance with City of Red Deer meetings
• Event experience – We’re happy to provide guidance and share our knowledge on best practices for event hosting
• Emergency plan writing
• Graphic design services
• Poster printing

Application Process

• Application – Submit a completed application form to the DBA. You may complete the form below, or click here to download a PDF copy of the application which may be submitted via email to info@downtownreddeer.com or hand delivered to the DBA office.
• Meeting – We will contact you to arrange a meeting to review your application with you
• Letter of Understanding – This will be drafted by DBA staff to outline the roles of each party
• Event execution
• Post-Event Report – This must be submitted to the DBA within 30 days of event completion, according to the guidelines detailed in your Letter of Understanding