Request for Quotes: Downtown Red Deer Promotional Photography - 2015

Thursday, May 14th 2015

We're seeking a photographer to help us capture events and activities in Downtown Red Deer throughout the year. If you or someone you know is interested, please review the following Request for Quotes.

Our Vision
: A pedestrian-friendly people place, our downtown is a thriving neighbourhood alive with culture and entertainment, unique shops and eateries. It is a clean, safe, attractive and engaging residential and commercial district that is the preferred location for retail, professional and service businesses. Our downtown is a source of civic pride and a desired destination for residents and visitors.

Project: The Red Deer Downtown Business Association is seeking a professional photographer or group of photographers to capture activities and landmarks throughout downtown Red Deer in 2015.
The final photographs will be used in DBA advertising and communication initiatives, including print, web and social media. These images must support the DBA’s mission for the downtown to be a vibrant and prosperous place that is ideal to live, work, play and do business.

Content: We’re open to ideas of specific image contents, as long as our mission and vision are supported, but some suggestions include: people engaging in activities, including shopping, dining, recreation & leisure activities, attending events, volunteering; food and drink; performers, including musicians, entertainers, , actors, buskers, visual artists; landmarks; special events (several are listed below); public art and street art.

Scope: A list of required items/events for documentation is included below. A total of 30 photographs is requested.

Events & Activities include:

  • Lunch & Learn series: Sep 29 | Nov 17
  • Art Alley: June/July/August 2015 – exact locations and schedule TBD
  • Late night shopping event (June)
  • Downtown Cruise: Summer (exact dates TBA)
  • Downtown Dash to Draft: Summer (exact date TBA)
  • ATB Downtown Market: Wednesdays | 4 – 7 p.m. | Jun 3 – Oct 7
  • Ross St. Patio entertainment: June - August
  • North Pole Stroll: Late November through December

A complete list of required events and dates will be provided to the successful photographer(s) once the contract has been awarded.


Interested photographers are asked to provide the following:

  • Introduction/description of business and/or approach to photography
  • 5 samples of similar work
  • Complete quote for the cost of this project

Send to:
2015 DBA Photography RFQ
Downtown Business Association
1, 5000 51 Avenue, Red Deer AB T4N 4H5

Submission Deadline: May 31 at 12:00 Midnight

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2015 Seal of Approval - Event Support

Tuesday, April 28th 2015

The Seal of Approval program was developed to assist downtown event organizers with value-in-kind and financial support from the Red Deer Downtown Business Association (DBA). The goal of the program is to encourage organizations other than the DBA to host events downtown so we can use our resources to support a greater number of events and programs than we would be able to as the sole organizer.

Applicants may apply anytime, however it is generally best to apply a year in advance if applying for funding due to budgeting timelines.

To receive a Seal of Approval, an event must meet the following criteria:
• Have a downtown location
• Abide by DBA bylaws
• Encourage people to come downtown
• Encourage local business engagement
• Have an emergency plan
• Provide event insurance
• Be non-political in nature
• Provide recognition to the DBA for the support
• Have a long term action plan to move away from DBA support
• A strong leader or committee that demonstrates the willingness and ability to execute a successful event
• Have a succession plan
• Enter into a Letter of Understanding with the DBA that outlines the roles of each party
• Complete a Post Event Report (The specifics required for this will be outlined in your Letter of Understanding)

Application Bonus Points
Events that meet the following criteria have a higher likelihood of receiving DBA support through the Seal of Approval program:
• Outdoor events
• Winter events
• Free events that the public can attend
• Events that show strong sponsor support

Benefits of the Program
Successful applicants are able to access the following types of support from the DBA:
• Brand name recognition –A Seal of Approval is a recognized symbol of support from the DBA, a recognized and respected organization within the community with a proven history of successful event hosting.
• Social media marketing
• Radio advertising
• DBA member advertising
• Assistance with permit applications
• Assistance with grant applications
• Assistance with City of Red Deer meetings
• Event experience – We’re happy to provide guidance and share our knowledge on best practices for event hosting
• Emergency plan writing
• Graphic design services
• Poster printing

Application Process
1. Application – Submit your completed application form to the DBA
2. Meeting – We will contact you to arrange a meeting to review your application with you
3. Letter of Understanding – This will be drafted by DBA staff to outline the roles of each party
4. Event execution
5. Post-Event Report – This must be submitted to the DBA within 30 days of event completion, according to the guidelines detailed in your Letter of Understanding

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We're Hiring!

Thursday, April 9th 2015

Summer Student Position

The Red Deer Downtown Business Association is seeking a post-secondary student with a wide variety of skills to assist with our summer event season in 2015. This position will provide the successful applicant the opportunity to develop skills in the following areas:

Event Planning
• Assist with the development and coordination of DBA and/or downtown events as required
• Book entertainment for weekly events in the Downtown
• During events, all DBA staff are required to participate with an ‘all hands on deck’ approach

Marketing and External Communications
• Distribution of monthly newsletter to DBA members. Includes content collection, compilation, and distribution.
• Creation and distribution of promotional material on an as-needed basis

Website Maintenance
• Updating content of the DBA website through a CMS interface
• Includes the updating of the web-based DBA database

Social Media Management
• Social media (including Facebook and Twitter) management as required to connect with DBA members, local partners, supporters, performing artists, etc. and to promote DBA programs and events.

Media Relations
• Developing media releases that are relevant and timely.
• Managing media and setting up interviews leading up to an event and on-site media relations.

Other duties as assigned.

Start Date: Tuesday, May 19
Contract length: 16 weeks, full-time (35 hours per week)

Application Process: Interested candidates are asked to provide a cover letter, resumé and 3 references.
• In person: Downtown Business Association 1, 5000 51 Ave Red Deer AB T4N 4H5
• By email:

Application Closing Date: Friday, May 8, 2015 at 4:30 p.m.

Candidates selected for an interview will be contacted.

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Call to Artists - Art Alley 2015

Thursday, February 19th 2015

Art Alley returns to Red Deer for its second year in 2015 and needs some creative volunteers to join our team!

Are you …
• An artist with mural experience and a passion for street art?
• Available to help out from June to August, 2015?
• Looking to add community involvement to your resume?
• Able to work as part of a team?
• Interested in opportunities to mentor younger artists?
• Excited to be involved in a project that enhances your community?
If you answered yes, we want to hear from you!

About the project
Art Alley is a collaborative project between The City of Red Deer and the Downtown Business Association. Art alley is the first project of its kind in Red Deer to transform the walls of downtown into a vibrant, positive space for the community.

Research shows that beautifying an area that regularly attracts negative activity helps create more ownership and interest in a space, thereby reducing unsavoury activity. This is the Art Alley initiative.

Participating artists are eligible for an honorarium.

Submission Requirements
Please provide a statement describing why you’re interested in participating in this project, along with 2 samples of your previous work and complete contact information.

Please send your completed submission to:
Art Alley – Artist Application
C/O Downtown Business Association
1, 5000 51 Avenue, Red Deer AB T4N 4H5

Submission deadline: Sunday, March 15 at 12:00 Midnight.
Successful applicants will be contacted by March 31, 2015.

For more information
Contact the Downtown Business Association at 403.346.8696 or

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It's a North Pole Stroll!

Tuesday, December 9th 2014

The North Pole Stroll is located downtown Red Deer, where the magic comes to life at Christmas time. Starting with the kick off of “lighting the largest tree” at the Festival Lights the Night to Winter Market, Late Night Shopping, Free photos with Santa Clause (bring your own camera), to roasting s’mores and singing Christmas carols. It’s all happening downtown Red Deer from November 22 to December 23. Your place to live, work, dine and play.

DEC. 6 – WINTER MARKET 10 a.m. – 1 p.m. at Gaetz United Church (4758 50 Street)

Dec. 11 – LATE NIGHT SHOPPING: For everything on your Christmas list, various stores will remain open until 8 p.m. for late night shopping

Dec. 13 – FREE SANTA PHOTOS: Bring your cameras, cell phones, iPods or Polaroid’s down to City Hall Park from 10 a.m. to 2 p.m. to take your free photos with Santa.

Dec. 20 – S’MORES & CAROLS: Come down to City Hall Park from 10 a.m. to 2 p.m. for fire roasted s’mores and singing Christmas Carols.

For a complete list of events, visit

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Apply Now: Recruiting for NEW Clean Team Member

Friday, April 18th 2014

The Downtown Business Association is looking for a NEW member for our Clean Team.

What is the Clean Team? 
The Downtown Business Association has the contract to clean and maintain the streets of our downtown core. This position is vital in contributing to keeping our downtown beautiful.
Job details include litter picking in the downtown core, cleaning street furniture and emptying the garbage bins.

Who you are?
You love your City, specifically the downtown and take pride in making it beautiful.
You love being outside, rain, snow or shine. 
You have a sense of pride in a job well done.
You are a people person, as an ambassador in the streets of downtown, you don't mind directing people to find certain areas or perhaps where to grab a cup of coffee.
We are an equal opportunity employer and welcome to all applicants. 

Hours: Full time position - early morning start at 7am. 6 hours per day. $16/hr

Please email your resume to


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2014 Seal of Approval - Event Support

Tuesday, March 25th 2014

Think you want to organize an event in Downtown Red Deer? We'd love to help support you and have many ways that we can do this!

The Seal of Approval program was developed to assist event organizers in the downtown with gift in kind and finnancial support from the Red Deer Downtown Business Association. The idea behind the program is to encourage other organizations to host events so that the DBA could spread its resources over a greater number of events and programs. 

For more information on the Seal of Approval - click here! 


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2013-2016 Strategic Plan

Wednesday, January 15th 2014

The 2013-2016 Strategic Plan as created by the Board of Directors and the Staff of the Downtown Business Association.  

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Ghost Statues Helping Keep History Alive

Wednesday, January 16th 2013

There’s always someone waiting to greet visitors to Red Deer’s downtown.

Cast in bronze, the city’s collection of 10 Ghost statues mingle with citizens on sidewalks and parks to tell their Red Deer story.

Pat Matheson, the city’s public art co-ordinator, said the statues continue to fulfil the original objectives.

“A lot of it had to do with bringing people downtown and creating something unique and different that Red Deer can claim as its own.

“I think it’s really working,” said Matheson, who gave a presentation on the ghost statues on Wednesday night at Red Deer Public Library downtown, as one of Red Deer’s centennial activities.

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The Art of Friendship

Tuesday, January 8th 2013

Red Deer area residents can learn more about what it takes to make new friends. Art of Friendship is an eight-week course designed to help people make and keep friends.

Alberta Health Services, Life Long Learning Council of Red Deer and Red Deer and District Family and Community Support Services are putting on the course to help people who may have lost friends because of difficult experiences or disabilities.

Empty nesters, older people entering retirement and people new to Red Deer also report this course has improved their social lives. Evening and day courses are being offered.

The first course begins on Feb. 28 and runs weekly through April 11. Classes run from 6 to 8 p.m. at the Dawe branch of Red Deer Public Library at 56 Holt St.

The library is co-sponsoring the February course.

The second course runs weekly on Wednesday afternoons from 1 to 3 p.m. from March 6 through April 24. It runs at Canadian Mental Health Association at 5017 50th Ave. in downtown Red Deer.

For more information, call the health association at 403-342-2266. Cost is $25 and scholarships may be available for people with limited incomes.

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