Downtown Plan Receives International Recognition

Posted: Monday, September 14th 2009

The Greater Downtown Action Plan received an Award of Distinction from the International Downtown Association (IDA) in the category of Planning.

"This award reconfirms that we're creating and planning for a downtown that is second to none - a downtown that stands out, creates a sense of community and brings people together in Red Deer's downtown core.  This is a  once in a lifetime opportunity that will change the way people experience our city, " said Councillor Cindy Jefferies, chair of the Greater Downtown Action Plan committee.

The project was one of 77 award submissions IDA received this year as part of its Downtown Achievement Awards.

The Greater Downtown Action Plan outlines a vision for Red Deer's downtown starting today and looking 25 years into the future.  With the relocation of The City's Civic Yards, this plan will reconnect Red Deer's downtown with the river.  Citizens of Red Deer provided extensive input into a plan expressing a desire for a thriving downtown with an emphasis on sustainability, leadership, collaboration and distinctive character.

"We now have a clear vision for a vibrant, energized space where people can truly enjoy the best of both worlds - urban living in close proximity to nature," said Mayor Morris Flewwelling.  "This is an exciting opportunity to make our city and our downtown a destination for both residents and visitors."

On April 1, 2009 Council approved 10 key project packages that will begin to be explored in 2009.  Budget requirement for specific work will be submitted in the 2010 and 2011 budgets with varied times to complete each package of work.

The Downtown Achievement Award winners were recognized during IDA's 55th Annual Conference in Milwaukee, Wisconsin held September 11 - 15, 2009.

"The number and breadth of entries made judging a difficult task, " said Jane Jenkins, chair of IDA and the awards program.  "The awards jury was impressed with the accomplishments of the winners and is pleased to honour Red Deer among them."